The rebranding of Hermes UK to Evri has left many customers confused. The familiar Hermes logo, once a common sight on parcels across the UK, has been replaced by the sleek, new Evri branding. But what does this mean for customers, and what's the full story behind the name change? This article delves into the history of the rebranding, addresses common questions, and clarifies the relationship between Hermes and Evri.
What Was Evri Called Before?
Before its rebranding in 2021, the company was known as Hermes Parcelnet UK. This name, a combination of "Hermes" (referencing the Greek messenger god) and "Parcelnet," accurately reflected its core business: parcel delivery. The "Hermes" moniker had been a significant part of the company's identity for many years, building brand recognition and trust among consumers. The choice of "Hermes" likely aimed to evoke a sense of speed, reliability, and efficiency – qualities crucial for a successful delivery service. However, the decision to change the name to Evri indicates a strategic shift in the company's branding and marketing approach.
Does Hermes Still Exist?
The answer is complex. The Hermes brand, as it was known in the UK, no longer exists as a standalone parcel delivery entity. Hermes UK, the company that operated under the Hermes brand within the UK, is now entirely Evri. The rebranding was a complete overhaul, encompassing not only the name but also the logo, website, and overall brand identity. However, it's crucial to understand that this doesn't mean the international Hermes group ceased to exist. Hermes International GmbH, a separate and distinct company based in Germany, continues to operate successfully. This parent company owns many luxury goods brands and has no direct operational involvement in the UK parcel delivery service. Therefore, while the Hermes name is gone from UK parcel delivery, the international Hermes group remains a prominent player in the luxury goods market. The confusion often arises from the shared name, leading many to believe the UK parcel delivery company is directly linked to the luxury brand. The two are entirely separate entities.
Hermes Parcelnet and Hermes Parcelnet Limited:
Hermes Parcelnet was the operating name of the UK delivery company before the rebranding. The "Parcelnet" addition specified its function as a parcel delivery network. The "Limited" suffix indicated its legal structure as a limited liability company. Hermes Parcelnet Limited, therefore, was the full legal name of the company that is now Evri. The change to Evri signifies a move away from the previous name's complexities and towards a simpler, more memorable brand identity. The shift reflects a broader trend in corporate rebranding, where simplicity and ease of recall are prioritized.
Hermes Delivery Logo vs. Evri Logos:
The visual identity of a company plays a significant role in brand recognition and customer perception. The old Hermes delivery logo typically featured a stylized depiction of Hermes, the Greek messenger god, often incorporating elements like wings or a caduceus (a symbol associated with medicine and commerce). This logo reflected the company's historical connection to the name and its association with speed and efficiency. The new Evri logos, however, are significantly different. They are typically characterized by a simpler, more modern design, often featuring a clean typeface and a less elaborate visual representation. The shift from a classical, mythological reference to a more contemporary and minimalist design signifies the company's attempt to reposition itself within the market. The new logo aims to project a sense of modernity, efficiency, and ease of use, appealing to a broader customer base. The contrast between the logos highlights the significant rebranding effort undertaken by the company.
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